This festive season, 1664 is bringing a modern twist to traditional festive celebrations. Through our new collaboration with French artist Camille Walala, we're transforming traditional cultural moments into EXTRAordinary experiences – bringing creative and vibrant designs to limited artist-edition pack design, exclusive merchandise, lively in-store activations, and unique creations.

As the No.1 French Beer, 1664 brings the spirit of French good taste to make celebrations extraordinary this festive season.